Chinese automaker Geely to launch the Emgrand EC7 in the UK in 2012
Geely Automobile Holdings Ltd, the largest independent Chinese car manufacturer and best recognized for its recent acquisition of Volvo, plans to enter the United Kingdom market in 2012 with the Emgrand EC7.
Parent company Geely International Corporation has reached a deal with Manganese Bronze Holdings(MBH) to become its distributor in the United Kingdom market. MBH is the partner company of The London Taxi Company that produces the renowned black cab in Coventry.
Geely is planning to create a brand new form of dealer network that will see dealers turning into partners in the company and will take a greater say in which models Geely will take to market, as opposed to a stereotypical manufacturer dealer relationship where new products are determined by the manufacturer.
The EC7 is going to be priced from 10 000 pounds and initially is going to be made available with a 1,5 litre or 1,8 litre petrol engine and a 5 year, 100 000 mile warranty. The car was just lately given a 4 out of 5 stars rating by crash test organization Euro NCAP
Geely is additionally considering launching sales in other European markets however the plan is to get established first in the UK with the aid of MBH.